Bridgestone opens exclusive stores in India

Tyre major Bridgestone has launched 4 exclusive select stores and two concept stores across India in the month of March 2014. The select stores were launched in Aligarh, Greater Noida and Kurukshetra. In South, Bridgestone has connected through a Concept Store in Ernakulam and a Select Store in Karur. Along with these, Bridgestone also expanded to north – eastern market by inaugurating a concept store in Nagaland.

Vaibhav Saraf, General Manager, Sales and Marketing, Bridgestone India Pvt. Ltd. said, “In today’s extremely demanding situations, customers critically examine the offerings by manufacturers. At Bridgestone, our prime focus is to build and maintain an association with our customers and offer them the best products and services. These stores act as an advantage for Bridgestone India Pvt. Ltd. since these will not only enhance brand presence, but will create a strong retail identity and in the process will make Bridgestone products accessible to a much larger number of consumers”

Every component in the select super concept store is particularly designed to make these stores optimally safe for everyone entering. Equipped with various products like RFT (Run Flat Tyre), TPMS (Tyre Pressure Monitoring Systems) / GPS (Global Positioning Systems) and Tyre Safety booklets for the customers, the company plans to spread the safety message to everyone. There are also specially designed tyre check up programme for cars to check tyres, and batteries and oil.

Source: Bridgestone